目新しさや斬新さにとらわれることなく、本質的な課題を見出し、最適な価値・体験を創り出す。DESIGN FOR INDUSTRYは、一過性・一方向的なのものではなく、持続性・双方向性のある新しさを描き出し、社会のなか・生活のなかに溶け込む「心地よい革新」を創造します。

We find the essential issues and create the optimal value and experience without being caught up with novelty. Rather than transient, one-sided things, DESIGN FOR INDUSTRY aims to create a fresh feel with durability and interactivity, and to realize “comfortable innovation” that blends into society and everyday life.

DESIGN FOR INDUSTRYは、新しさや美しさ、使い易さはもちろん、わたしたちのデザインを通じて関わる全ての人と共に末長く分かち合える“喜び”のきっかけとなるものを丁寧に創り上げたいと考えています。

デザインによって、今ある問題を解決するだけでなく、今までになかった視点・手法をもたらすことで、その先に繋がり拡がる新たな可能性を共に築き、事業全体から日々の生活まで、より良く豊かな未来の実現に貢献します。

We strive to create designs that are not only newness, beautiful, and comfortable to use, but that also serve as a catalyst for a long-lasting "enrichment" that can be shared with all those involved through design with sincerity. We pour great care into designing things that will embody a shared achievement and will be completely satisfying for the long term.

Through design, we try to not only solve existing problems, but to find points of view and techniques that did not exist before. In doing so, we’re striving to invent new potential with our partners, which results in an abundant and plentiful future in everything from business through to daily life.

DESIGN FOR INDUSTRYという考えについてについては、noteにてより詳しくご紹介しております。

DESIGN FOR INDUSTRYでは、"素材"の特性を把握し、最大限に活かし、新たな価値を創造します。
研究機関における要素技術の用途開発や事業化構想、新素材の開発 / 応用、ロボティクス / Iot / 家電といったデジタル機器、家具、照明、日用品、テキスタイルなどのプロダクトデザイン、CMF（カラー、マテリアル、フィニッシュ）デザイン、など多彩なプロジェクト / テーマのデザイン開発に携わり、その多角的な視点をもって、国内外のクライアントと協業しております。

デザインディレクションやブランディングから商品企画、デザイン開発をはじめ、3DCADを用いた構造設計/金型開発のサポート、R&Dまで総合的な開発支援を行います。

We cooperate with both domestic and overseas clients from a variety of viewpoints. Focusing on product design and creative direction, we work on the development of new applications and commercialization planning for underlying technologies established by research institutions and advanced materials research and development. We design for various projects and themes including digital devices (robotics, IoT and consumer appliances), furniture, lighting, daily necessities, and textiles.

We carry out comprehensive development support for everything from branding and product planning to basic design research, in addition to R&D and support for structural planning and die development using 3D CAD software.

北川 大輔 ｜ Daisuke Kitagawa
Founder / Designer

滋賀県生まれ。2005年に金沢美術工芸大学を卒業。家電メーカーを経て、2015年に株式会社DESIGN FOR INDUSTRYを設立。関わる全ての人とともに分かち合える“喜び”を創り出すことを信条に、家具や日用品から伝統工芸、家電、ロボット、先端技術研究開発、新素材開発、ビジネス開発、都市ブランディングなど国内外問わず多彩な領域にて、“心地よい革新”という視点のもと、デザイン・クリエイティブディレクションを行う。GOOD DESIGN AWARD、GERMAN DESIGN AWARD winner、Red Dot Design Award、iF DESIGN AWARDなど受賞多数。
金沢美術工芸大学非常勤講師。GOOD DESIGN AWARD 審査委員。

Graduated from Kanazawa College of Art in 2005. After working for a Japanese consumer electronics manufacturer, Daisuke Kitagawa established DESIGN FOR INDUSTRY Inc. in 2015. Based on the principle of creating “enrichment” that can be shared with everyone involved, he has been involved in a variety of fields, both domestic and international, from furniture and daily necessities to traditional crafts, home appliances, robotics, advanced technology R&D, new material development, business development, and city branding. He has always been provided design and creative direction from the perspective of “comfortable innovation”. He has received many awards including GOOD DESIGN AWARD, GERMAN DESIGN AWARD winner, Red Dot Design Award, and iF DESIGN AWARD.
Lecturer for Kanazawa College of Art. Jury of GOOD DESIGN AWARD.