壁掛け時計に、より品格を。
Fluctは“品格”をテーマに、素材と質感表現に主眼を置き、あらゆる細部まで徹底的にデザインされた壁掛け時計です。
その発想のきっかけは、人に時間を伝えるモノとして近しい存在である腕時計との“価値観の差分”について考えたことからです。もちろん壁掛け時計と腕時計は、「屋内で使用するもの」と「身につけて携帯するもの」、「内装空間を彩る日用品」と「ときに宝飾品としても扱われる装身具」といったように、それぞれ使用する状況も違えば、扱い方、大きさ、素材、作りなど異なる点は多々あります。しかし、純粋に“機能”を考えるとその間に大差はありません。にも関わらず、壁掛け時計に対する一般的な価値観は腕時計に対するそれとは非常に大きく異なります。であるならば、そこにある“価値観の差分”を少しでも縮めると同時に、内装空間をより美しく引き立てるような表現があっても良いのでは、と考え「より上質で品格のある壁掛け時計」を目指しデザインしました。
枠と文字盤の天然木材による柔らかで優しい表情、象嵌のような特徴的な鏡面仕上げのインデックス、針はクラシックな印象をもつドーフィンハンズ。それらのコントラストと調和から生まれた心地良い品格をもったFluctは、あらゆる空間に美しく馴染み、引き立てます。 時間と共に、刻一刻と移ろう表情とゆらぎを伝えてくれる壁掛け時計です。
More dignity to wall clock.
Fluct is a wall clock designed with "dignity" as its theme, focusing on the expression of materials and textures, and thoroughly designed in every detail.
In this design, we aimed to provide an opportunity to resolve people's stereotypes and value prejudices about product categories. The idea came from thinking about the "difference in values" between wall clock and watch, which are close to each other as objects that tell time. Of course, there are difference between wall clock and watch: those that are “used indoors” and those that are “worn and carried around”. One is “an accent for interior space” and the other is “a trinket that is sometimes treated as jewelry”. There are many differences between wall clock and watch, in terms of usage, size, materials, and production methods. However, when you think of purely “function,” there is not much difference between them. In spite of this, the general sense of value for wall clock is very different from that for watch. Therefore, we thought that there is a way to reduce the “differences in values" between them, and that there is also a way to design something that is required as a part of interior space, and we designed this clock to be “a wall clock with higher quality and dignity”.
The frame and face are made of natural wood for a soft and gentle look, the indexes have a characteristic mirror finish like inlays, and the dauphine hands for a classic impression. Fluct, with its comfortable dignity born from the contrast and harmony of these elements, blends in beautifully with any space.
This is an elegant clock that conveys the fluctuation and changes that occur every moment with time.
Credit
Creative Direction : Daisuke Kitagawa, Lemnos Inc.
Design : Daisuke Kitagawa
Photograph + Movie : Hisashi Kudo
Movie edit : Tatsuaki Sakagami (DESIGN FOR INDUSTRY INC.)
